About · Meet the marketer
Hi, I’m
Brittani.
I’m a fashion retail marketer, licensed cosmetologist and Marketing student at the University of Baltimore. I’ve spent my career close to the sales floor, where you learn fast what actually gets someone to try something on.
My marketing education started in 2019 with an Etsy mug shop. Most recently I was the marketing lead for a century-old menswear retailer, working across content, email, ecommerce and campaign reporting.
Now I help boutique, menswear and accessory shop owners make sense of their marketing, in store and online, and look beyond vanity metrics to what sells.
Brittani’s Bubble is where I share the perspective. MyChelle is where we apply it to your shop.
Selected experience
A heritage retailer.
A new conversation.
For a century-old haberdashery, my work spanned employee-led content, product demonstrations, email campaigns and the online shopping experience.
Menswear retail · Email + ecommerce · Campaign reporting
An updated strategy portfolio and campaign case study are in the works. This earlier portfolio shows my previous VA services; current consulting is on the Work With Me page.
Experience + education
- Former sole marketing lead for a heritage menswear retailer
- Six years of hands-on Klaviyo experience
- Etsy and Shopify store owner since 2019
- Licensed cosmetologist
- Marketing degree in progress, University of Baltimore
- HubSpot Digital Marketing certification and Google AI Essentials
Based in Hampton Roads, Virginia
✳
Working with fashion shops across the U.S.
01 / Two brands, one approach
Learn with me.
Or work with me.
Where you learn
Brittani’s Bubble.
The podcast, blog and tutorials are free, and they’re built to help you make better marketing decisions for your shop on your own.
Where we work together
MyChelle Marketing.
When you want advice for your specific shop, MyChelle offers one-on-one consulting and self-guided tools made for clothing and accessory sellers. Build Better Marketing.
Got a shop worth talking about?
Start with a free discovery call. We’ll talk about your shop and see if we’re a good fit.
